Bloggers and small business owners loves shoppers holidays like Black Friday, the Nordstrom Anniversary Sale, and Prime Day. It’s a great opportunity to bring in new customers, convert sales, and drive massive revenues. But how do you stand out from the crowd and ensure people are shopping your site? We’re running down three foolproof strategies…
Business Advice
Essential Pinterest Strategies Every Blogger Needs to Master
I see it in forums and Facebook groups all the time – “Help! I have 1M Pinterest views but my blog isn’t getting any traffic. What should I do?” The answer is simple. Stop focusing on Pinterest views. Views are a (fairly) meaningless metric that doesn’t tell you how effective your Pinterest strategy is at…
Creating Compelling How-To’s
The purpose of developing a how-to is to drive page views to your website, convert those page views into sales, and establish your expertise – which will lead to more page views and sales. But so many people product how-to posts and videos that aren’t leading to sales. Why? Their how-to just isn’t compelling to…
Paid or Free: The First Choice When Building Your Website
The first choice you need to make when building a website for your side hustle (or soon-to-be side hustle) is whether you want to use a completely free website, a free site hosted on a paid domain, or a hosted site on a paid domain. There are pros and cons to each choice, and while…
Frequently Asked Questions When Defining Your Brand Identity
As you’re working to define your brand identity, you may have some questions arise – I know these are things I certainly struggled with when building my side businesses. Have other questions? Scroll to the bottom to submit them and we’ll keep adding. Read more about why defining a clear brand identity is important…
The Importance of a Clear Brand Identity
Step 1 of launching your side hustle? Building a brand identity that speaks to the customers you want to attract and helps you stand out, even in a saturated market. Layla’s Lips or Essential Oils by Ashley might look cute on a business card but what do those names actually tell you about what the business…
Using Tailwind to Drive Sales
Tailwind is by far my favorite tool for driving website traffic. After just two weeks of use, my Pinterest views have increased by more than 25,000 views, and the website traffic from Pinterest has tripled! WHAT IS TAILWIND? Tailwind is a Pinterest scheduler, which allows you to draft rich text pins (think: great descriptions and links…
How to Spot Fake LipSense
Y’all, fake beauty products are EVERYWHERE on the internet and it’s kinda grossing my out. Just take a quick read through this article or this one and you’ll see where tests are showing all sorts of lead and crazy chemicals coming from counterfeit cosmetics from China. Of course, LipSense isn’t immune from these scammers looking…
Grow Your Customer Base Without Discounting
Yesterday we talked about why regular discounting is a problem, because it destroys the legitimacy of your pricing, creates a cycle where customers are always looking for the next deal, and leads to a race to the bottom. So how do you preserve (and ideally grow) your customer base without increasing the price?
The Risks of Offering Regular Discounts
In the age of the internet where we have access to the same items from sellers across the globe, not just the seller on our street, price can often be a significant driver of buying decisions. LipSense, post-out-of-stockalypse, isn’t immune from this behavior. Distributors have access to the same inventory and as a result, some believe…