Blog Advice

Adding Shoppable Links to Pinterest Pins

A (somewhat) recent Pinterest feature is shoppable pins, where Pinterest provides links to similar items for home decor, fashion, and other pins with products. To the Pinterest user, the links can be valuable when you’re replicating a look for yourself. To a blogger, influencer, or small business, the Pinterest generated links can mean lost income…

They say gifted, I say paid.

When I solicited questions for this series in a blogger support group on Facebook, questions about how to deal with this situation arose more than any other. And I shouldn’t have been surprised – one of the most common posts I see in the group are influencers dealing with just this (second only to the…

Post Ideas to Make the Most of Your Nordstrom Sale Content

We all know the Nordstrom Anniversary Sale is a HUGE opportunity to drive some massive affiliate revenues for your blog. The selection features great brands, on-trend items, and huge discounts. It’s a win for you and your readers! But once the sale is over, how do you keep the revenue flowing in from all your…

Three Foolproof Strategies for Maximizing Sale Conversions

Bloggers and small business owners loves shoppers holidays like Black Friday, the Nordstrom Anniversary Sale, and Prime Day. It’s a great opportunity to bring in new customers, convert sales, and drive massive revenues. But how do you stand out from the crowd and ensure people are shopping your site? We’re running down three foolproof strategies…

Essential Pinterest Strategies Every Blogger Needs to Master

I see it in forums and Facebook groups all the time – “Help! I have 1M Pinterest views but my blog isn’t getting any traffic. What should I do?” The answer is simple. Stop focusing on Pinterest views. Views are a (fairly) meaningless metric that doesn’t tell you how effective your Pinterest strategy is at…

Creating Compelling How-To’s

The purpose of developing a how-to is to drive page views to your website, convert those page views into sales, and establish your expertise – which will lead to more page views and sales. But so many people product how-to posts and videos that aren’t leading to sales. Why? Their how-to just isn’t compelling to…

Creating Your Own Instagram Bio Landing Page

If you use Instagram to promote new posts and drive traffic to your blog, then you’re probably as frustrated as I am about your bio being limited to only one link. The obvious/easiest way to get around this is to use a service like Linktree or Leadpages to promote several different links in your bio,…

10 Tips for Building a Side Business While Working Full-Time

I’ve had my hands in a few different side businesses over the last 8+ years. It’s been both rewarding and frustrating. One never became profitable, one became so big I had to sell it off, a few landed somewhere in the middle – and three continue on today. I hear from bloggers and girl bosses…

Grow Your Customer Base Without Discounting

Yesterday we talked about why regular discounting is a problem, because it destroys the legitimacy of your pricing, creates a cycle where customers are always looking for the next deal, and leads to a race to the bottom. So how do you preserve (and ideally grow) your customer base without increasing the price?

The Risks of Offering Regular Discounts

In the age of the internet where we have access to the same items from sellers across the globe, not just the seller on our street, price can often be a significant driver of buying decisions. LipSense, post-out-of-stockalypse, isn’t immune from this behavior. Distributors have access to the same inventory and as a result, some believe…

LipSense January Recap

In my “day job” as a strategy consultant, I’m tasked with helping Fortune 500 companies optimize their revenue streams and achieve cost savings. It’s only natural that when I come home, that’s where my head is still at. I’ve talked with countless friends about the benefits and risks of different strategies to offset the expenses…