Step 1 of launching your side hustle? Building a brand identity that speaks to the customers you want to attract and helps you stand out, even in a saturated market. Layla’s Lips or Essential Oils by Ashley might look cute on a business card but what do those names actually tell you about what the business…
Build Your Empire
Scroll through archive posts below to find advice on setting up your business for success, driving customer loyalty, organizing your stock, attending SeneGence events, and more. Please note, some posts are password locked and only for members of my team - email me (fitgirlinflight@gmail.com) if you should have access and don't have the password.
If you're not already a SeneGence distributor and have questions, or are a distributor looking for advice on a specific topic, email me fitgirlinflight (at) gmail.com.
Using Tailwind to Drive Sales
Tailwind is by far my favorite tool for driving website traffic. After just two weeks of use, my Pinterest views have increased by more than 25,000 views, and the website traffic from Pinterest has tripled! WHAT IS TAILWIND? Tailwind is a Pinterest scheduler, which allows you to draft rich text pins (think: great descriptions and links…
Creating Your Own Instagram Bio Landing Page
If you use Instagram to promote new posts and drive traffic to your blog, then you’re probably as frustrated as I am about your bio being limited to only one link. The obvious/easiest way to get around this is to use a service like Linktree or Leadpages to promote several different links in your bio,…
Traveling with Products: Navigating TSA’s 3-1-1 Rule
Take it from a girl who took more than 100 flights last year – there’s no perfect solution to navigating TSA’s liquid requirements (also known as the 3-1-1 rule). Let’s break down what the rule is and how you can avoid getting your products (for my direct sales girls), snacks, and personal care items tossed…
10 Tips for Building a Side Business While Working Full-Time
I’ve had my hands in a few different side businesses over the last 8+ years. It’s been both rewarding and frustrating. One never became profitable, one became so big I had to sell it off, a few landed somewhere in the middle – and three continue on today. I hear from bloggers and girl bosses…
How to Spot Fake LipSense
Y’all, fake beauty products are EVERYWHERE on the internet and it’s kinda grossing my out. Just take a quick read through this article or this one and you’ll see where tests are showing all sorts of lead and crazy chemicals coming from counterfeit cosmetics from China. Of course, LipSense isn’t immune from these scammers looking…
Grow Your Customer Base Without Discounting
Yesterday we talked about why regular discounting is a problem, because it destroys the legitimacy of your pricing, creates a cycle where customers are always looking for the next deal, and leads to a race to the bottom. So how do you preserve (and ideally grow) your customer base without increasing the price?
The Risks of Offering Regular Discounts
In the age of the internet where we have access to the same items from sellers across the globe, not just the seller on our street, price can often be a significant driver of buying decisions. LipSense, post-out-of-stockalypse, isn’t immune from this behavior. Distributors have access to the same inventory and as a result, some believe…
PIT Stop 2018 Round-up: What I Wore
Choosing outfits for PIT Stop when you’re 6 months pregnant was tough. Part of of what I love about these events is you can wear pretty much anything – but some girls choose to go all-out and look amazing! I’m sharing my favorite looks from the week below for ladies looking for inspiration for upcoming events…
Perfecting the Product Flatlay
Y’all know I love my LipSense side business. It’s brought me out of my comfort zone, introduced me to some great new friends, and of course, provided some extra funding for those “wishlist items” without dipping into the hub and I’s budget. As I look across some of the ladies that are successful in this business,…
Growing Blog Traffic Organically
Like most growing bloggers, I stalk my unique page views like a hawk. So, imagine my surprise when after months of consistent readership, I saw a huge jump in the statistics. Like 100 more unique views a day huge. (Yes, I realize for many bloggers that’s nothing, but for me at around 12 viewers a…
SeneDerm Lip Volumizer
My obsession with LipSense products is nothing new. I’ve written before about how they helped me kick my Chapstick habit, and believe in these products so much that I signed up as a distributor. Most recently, I started using the SeneDerm Lip Volumizer and couldn’t wait to share the results with you. Truth moment: I…