I’ve had my hands in a few different side businesses over the last 8+ years. It’s been both rewarding and frustrating. One never became profitable, one became so big I had to sell it off, a few landed somewhere in the middle – and three continue on today. I hear from bloggers and girl bosses…
Direct Sales Advice
Grow Your Customer Base Without Discounting
Yesterday we talked about why regular discounting is a problem, because it destroys the legitimacy of your pricing, creates a cycle where customers are always looking for the next deal, and leads to a race to the bottom. So how do you preserve (and ideally grow) your customer base without increasing the price?
The Risks of Offering Regular Discounts
In the age of the internet where we have access to the same items from sellers across the globe, not just the seller on our street, price can often be a significant driver of buying decisions. LipSense, post-out-of-stockalypse, isn’t immune from this behavior. Distributors have access to the same inventory and as a result, some believe…