A (somewhat) recent Pinterest feature is shoppable pins, where Pinterest provides links to similar items for home decor, fashion, and other pins with products. To the Pinterest user, the links can be valuable when you’re replicating a look for yourself. To a blogger, influencer, or small business, the Pinterest generated links can mean lost income…
Direct Sales Advice
Making the Most of Amazon Prime Day
Amazon Prime Day is almost here and y’all, it’s one of my favorite shopping days of the year. Every year, the deals get better. We love stocking up on Christmas gifts and items on our home wishlist – but it’s also a great opportunity for small business owners to build their business, even if they…
Three Foolproof Strategies for Maximizing Sale Conversions
Bloggers and small business owners loves shoppers holidays like Black Friday, the Nordstrom Anniversary Sale, and Prime Day. It’s a great opportunity to bring in new customers, convert sales, and drive massive revenues. But how do you stand out from the crowd and ensure people are shopping your site? We’re running down three foolproof strategies…
Creating Compelling How-To’s
The purpose of developing a how-to is to drive page views to your website, convert those page views into sales, and establish your expertise – which will lead to more page views and sales. But so many people product how-to posts and videos that aren’t leading to sales. Why? Their how-to just isn’t compelling to…
Why Free Gifts Don’t Always Drive Sales (and 10 gift ideas for beauty mavens that do)
Most direct sales companies limit the discount off retail price that can be offered, so distributors have to get creative when they want to offer a deal (Read HERE for why you shouldn’t offer deals regularly though!). One of the easiest ways to get around these rules – free gifts with purchase. Unfortunately, I see free…
20 Black Friday Sales Ideas For Lip Bosses
Everyone will be running sales on Black Friday. You’ve got to stand out to make the big sales. Don’t use this as an opportunity to give out junk. Dollar store socks are not likely to entice customers to buy your products. Click here for why free gifts don’t always drive sales (and 10 gift ideas…
Paid or Free: The First Choice When Building Your Website
The first choice you need to make when building a website for your side hustle (or soon-to-be side hustle) is whether you want to use a completely free website, a free site hosted on a paid domain, or a hosted site on a paid domain. There are pros and cons to each choice, and while…
Frequently Asked Questions When Defining Your Brand Identity
As you’re working to define your brand identity, you may have some questions arise – I know these are things I certainly struggled with when building my side businesses. Have other questions? Scroll to the bottom to submit them and we’ll keep adding. Read more about why defining a clear brand identity is important…
The Importance of a Clear Brand Identity
Step 1 of launching your side hustle? Building a brand identity that speaks to the customers you want to attract and helps you stand out, even in a saturated market. Layla’s Lips or Essential Oils by Ashley might look cute on a business card but what do those names actually tell you about what the business…
Using Tailwind to Drive Sales
Tailwind is by far my favorite tool for driving website traffic. After just two weeks of use, my Pinterest views have increased by more than 25,000 views, and the website traffic from Pinterest has tripled! WHAT IS TAILWIND? Tailwind is a Pinterest scheduler, which allows you to draft rich text pins (think: great descriptions and links…
Creating Your Own Instagram Bio Landing Page
If you use Instagram to promote new posts and drive traffic to your blog, then you’re probably as frustrated as I am about your bio being limited to only one link. The obvious/easiest way to get around this is to use a service like Linktree or Leadpages to promote several different links in your bio,…
Traveling with Products: Navigating TSA’s 3-1-1 Rule
Take it from a girl who took more than 100 flights last year – there’s no perfect solution to navigating TSA’s liquid requirements (also known as the 3-1-1 rule). Let’s break down what the rule is and how you can avoid getting your products (for my direct sales girls), snacks, and personal care items tossed…