A (somewhat) recent Pinterest feature is shoppable pins, where Pinterest provides links to similar items for home decor, fashion, and other pins with products. To the Pinterest user, the links can be valuable when you’re replicating a look for yourself. To a blogger, influencer, or small business, the Pinterest generated links can mean lost income…
Blog Advice
They say gifted, I say paid.
When I solicited questions for this series in a blogger support group on Facebook, questions about how to deal with this situation arose more than any other. And I shouldn’t have been surprised – one of the most common posts I see in the group are influencers dealing with just this (second only to the…
Post Ideas to Make the Most of Your Nordstrom Sale Content
We all know the Nordstrom Anniversary Sale is a HUGE opportunity to drive some massive affiliate revenues for your blog. The selection features great brands, on-trend items, and huge discounts. It’s a win for you and your readers! But once the sale is over, how do you keep the revenue flowing in from all your…
Three Foolproof Strategies for Maximizing Sale Conversions
Bloggers and small business owners loves shoppers holidays like Black Friday, the Nordstrom Anniversary Sale, and Prime Day. It’s a great opportunity to bring in new customers, convert sales, and drive massive revenues. But how do you stand out from the crowd and ensure people are shopping your site? We’re running down three foolproof strategies…
Essential Pinterest Strategies Every Blogger Needs to Master
I see it in forums and Facebook groups all the time – “Help! I have 1M Pinterest views but my blog isn’t getting any traffic. What should I do?” The answer is simple. Stop focusing on Pinterest views. Views are a (fairly) meaningless metric that doesn’t tell you how effective your Pinterest strategy is at…
Creating Compelling How-To’s
The purpose of developing a how-to is to drive page views to your website, convert those page views into sales, and establish your expertise – which will lead to more page views and sales. But so many people product how-to posts and videos that aren’t leading to sales. Why? Their how-to just isn’t compelling to…
Paid or Free: The First Choice When Building Your Website
The first choice you need to make when building a website for your side hustle (or soon-to-be side hustle) is whether you want to use a completely free website, a free site hosted on a paid domain, or a hosted site on a paid domain. There are pros and cons to each choice, and while…
Frequently Asked Questions When Defining Your Brand Identity
As you’re working to define your brand identity, you may have some questions arise – I know these are things I certainly struggled with when building my side businesses. Have other questions? Scroll to the bottom to submit them and we’ll keep adding. Read more about why defining a clear brand identity is important…
Using Tailwind to Drive Sales
Tailwind is by far my favorite tool for driving website traffic. After just two weeks of use, my Pinterest views have increased by more than 25,000 views, and the website traffic from Pinterest has tripled! WHAT IS TAILWIND? Tailwind is a Pinterest scheduler, which allows you to draft rich text pins (think: great descriptions and links…
Creating Your Own Instagram Bio Landing Page
If you use Instagram to promote new posts and drive traffic to your blog, then you’re probably as frustrated as I am about your bio being limited to only one link. The obvious/easiest way to get around this is to use a service like Linktree or Leadpages to promote several different links in your bio,…
10 Tips for Building a Side Business While Working Full-Time
I’ve had my hands in a few different side businesses over the last 8+ years. It’s been both rewarding and frustrating. One never became profitable, one became so big I had to sell it off, a few landed somewhere in the middle – and three continue on today. I hear from bloggers and girl bosses…