A (somewhat) recent Pinterest feature is shoppable pins, where Pinterest provides links to similar items for home decor, fashion, and other pins with products. To the Pinterest user, the links can be valuable when you’re replicating a look for yourself. To a blogger, influencer, or small business, the Pinterest generated links can mean lost income…
Build Your Empire
Scroll through archive posts below to find advice on setting up your business for success, driving customer loyalty, organizing your stock, attending SeneGence events, and more. Please note, some posts are password locked and only for members of my team - email me (fitgirlinflight@gmail.com) if you should have access and don't have the password.
If you're not already a SeneGence distributor and have questions, or are a distributor looking for advice on a specific topic, email me fitgirlinflight (at) gmail.com.
They say gifted, I say paid.
When I solicited questions for this series in a blogger support group on Facebook, questions about how to deal with this situation arose more than any other. And I shouldn’t have been surprised – one of the most common posts I see in the group are influencers dealing with just this (second only to the…
Making the Most of Amazon Prime Day
Amazon Prime Day is almost here and y’all, it’s one of my favorite shopping days of the year. Every year, the deals get better. We love stocking up on Christmas gifts and items on our home wishlist – but it’s also a great opportunity for small business owners to build their business, even if they…
Post Ideas to Make the Most of Your Nordstrom Sale Content
We all know the Nordstrom Anniversary Sale is a HUGE opportunity to drive some massive affiliate revenues for your blog. The selection features great brands, on-trend items, and huge discounts. It’s a win for you and your readers! But once the sale is over, how do you keep the revenue flowing in from all your…
Three Foolproof Strategies for Maximizing Sale Conversions
Bloggers and small business owners loves shoppers holidays like Black Friday, the Nordstrom Anniversary Sale, and Prime Day. It’s a great opportunity to bring in new customers, convert sales, and drive massive revenues. But how do you stand out from the crowd and ensure people are shopping your site? We’re running down three foolproof strategies…
Essential Pinterest Strategies Every Blogger Needs to Master
I see it in forums and Facebook groups all the time – “Help! I have 1M Pinterest views but my blog isn’t getting any traffic. What should I do?” The answer is simple. Stop focusing on Pinterest views. Views are a (fairly) meaningless metric that doesn’t tell you how effective your Pinterest strategy is at…
Achieving LESS in 2019
Happy New Year, y’all! 2018 was a whirlwind, from the arrival of our little Evie to celebrating our first anniversary to a new role at work – it’s the best adventure! But, it’s also shown me just how busy life can be. We’re always diving into the next project, taking on the extra work, and…
Creating Compelling How-To’s
The purpose of developing a how-to is to drive page views to your website, convert those page views into sales, and establish your expertise – which will lead to more page views and sales. But so many people product how-to posts and videos that aren’t leading to sales. Why? Their how-to just isn’t compelling to…
Why Free Gifts Don’t Always Drive Sales (and 10 gift ideas for beauty mavens that do)
Most direct sales companies limit the discount off retail price that can be offered, so distributors have to get creative when they want to offer a deal (Read HERE for why you shouldn’t offer deals regularly though!). One of the easiest ways to get around these rules – free gifts with purchase. Unfortunately, I see free…
20 Black Friday Sales Ideas For Lip Bosses
Everyone will be running sales on Black Friday. You’ve got to stand out to make the big sales. Don’t use this as an opportunity to give out junk. Dollar store socks are not likely to entice customers to buy your products. Click here for why free gifts don’t always drive sales (and 10 gift ideas…
Paid or Free: The First Choice When Building Your Website
The first choice you need to make when building a website for your side hustle (or soon-to-be side hustle) is whether you want to use a completely free website, a free site hosted on a paid domain, or a hosted site on a paid domain. There are pros and cons to each choice, and while…
Frequently Asked Questions When Defining Your Brand Identity
As you’re working to define your brand identity, you may have some questions arise – I know these are things I certainly struggled with when building my side businesses. Have other questions? Scroll to the bottom to submit them and we’ll keep adding. Read more about why defining a clear brand identity is important…